7 Brew Flavor Madness
7 Brew March Madness 2026: Complete Guide
7 Brew Madness is back for March 2026. It is one of the biggest drive-thru sweepstakes in the country right now. The prizes are larger than ever. The locations are more than ever. And the game is still completely free to play.
This guide covers everything you need to know. How to scan the QR code, what prizes you can win, key dates, and how to get the most out of every play.
What Is 7 Brew Flavor Madness?
7 Brew Flavor Madness is the brand’s official March sweepstakes. The campaign runs every year to match the energy of college basketball season. 7 Brew calls it Brew Madness to avoid using the trademarked March Madness name.
The concept is simple. Drive through any 7 Brew stand. Scan the QR code on the board. Play a free digital scratch-off game. Win instant prizes or earn an entry into the Ford Bronco grand prize drawing.
According to Business Wire, the 2026 campaign launched on February 25 from Springdale, Arkansas. 7 Brew CMO Nick Chavez called it “bigger and better than ever with enhanced prizes and even more ways to win.”
How to Scan the QR Code and Play?
Playing takes less than one minute. Here is the full step-by-step process.
- Drive to any 7 Brew location in the USA. The brand operates in 38 states with 600+ stands.
- Find the QR code on the digital drive-thru board or outdoor signage.
- Open your phone camera and point it at the QR code.
- Tap the link that appears on your screen.
- Your free scratch-off game loads instantly.
- Scratch to reveal your result. You find out right away.
- Come back tomorrow. You can play once every 24 hours all month long.
Every daily scan earns one automatic entry into the Ford Bronco grand prize drawing. Play all 31 days and you get 31 entries total.
No purchase is required. You can also enter by mail.
Full Prizes List for 2026
This year’s prize pool is the largest in Brew Madness history. Three Ford Broncos replace the single Bronco that was offered in 2025.
Grand Prize: Ford Bronco Wildtrak
Three Ford Bronco Wildtraks are up for grabs this year. That is three separate winners, one per vehicle. Every single daily QR code scan earns you one automatic entry into this drawing. The more days you play in March, the better your odds. The Bronco Wildtrak is a fully loaded off-road SUV with a starting retail value over $45,000.
Mini Fridge Stocked with Energy Drinks
Winners receive a 7 Brew co-branded mini fridge pre-loaded with a selection of 7 Brew energy drinks. It is one of the most popular instant-win prizes from the 2025 campaign and returns bigger this year.
Pop-A-Shot Basketball Arcade Game
A full Pop-A-Shot arcade basketball game delivered to your home. This is a standout instant win prize. Retail value runs between $300 and $600 depending on the model. Perfect for the March basketball season.
Mini Basketball Hoop and Official Basketball
A door-mount mini basketball hoop paired with an official-size basketball. This prize ships to winners directly. It fits any door frame and is a nod to the March tournament theme throughout the whole campaign.
Branded Apparel: Jerseys, Hoodies, Hats, and Tees
7 Brew releases limited Brew Madness apparel every March. Winners receive items from this exclusive collection. Past years featured basketball-style jerseys with the 7 Brew logo, zip-up hoodies, snapback hats, and graphic tees. These are not available in stores.
Key Dates and Rules
- Start: March 1, 2026
- End: March 31, 2026, at 11:59 PM Central Time
- One play per person per calendar day
- Open to all 50 US states and Washington, DC
- Must be 18 or older to enter
- Claim instant prizes within 48 hours of notification
- No purchase necessary
Entries from bots or scripts are void. Winners are notified by email and must respond within 48 hours, or an alternate winner is selected.
Free Drinks and Discounted Rewards
Many daily scratches reveal free drink credits or percentage-off coupons. These load directly to your 7 Brew Rewards account if you are a member. Non-members receive a physical mailer. Free drink prizes are the most frequently won instant rewards throughout the month.
Rewards Members vs Non-Members
If You Have a 7 Brew Rewards Account
Your prizes load directly to your account. Free drinks and discounts appear automatically. Sign up at 7 Brew Rewards before you play to get the best experience.
If You Do Not Have an Account
You still qualify to play and win every prize. Non-members receive physical prize mailers for drink rewards. If you have any issues, contact support at 7brew.com/support.
If you sign up for Rewards on the same day you win, your drink rewards will still load to your new account.
How 2026 Compares to 2025
The 2025 Flavor Madness campaign acquired over one million new customers in a single month. That number set a record for the brand.
This year the scale is larger. In 2025, 7 Brew operated in 32 states with 343 stands and offered one Ford Bronco. In 2026, the brand is in 38 states with 600+ stands and is giving away three Broncos plus a bigger instant win pool.
More states. More stands. More prizes. Better odds.
Featured Flavors During Brew Madness
Each day of the promotion features 7 rotating Brew flavors. The scratch-off game is built around this daily lineup. Each scratch reveals a flavor theme along with your prize result.
The 7 Brew menu includes espresso drinks, chillers, teas, infused energy drinks, 7 Fizz sodas, Banana Bread lattes, and Cookie Butter drinks. Explore the full lineup at briw7coffeemenu.com to find which flavors are part of the Brew Madness rotation.
Where to Find a 7 Brew Near You
7 Brew operates in 38 US states. The brand started in Fayetteville, Arkansas, and has expanded quickly across the Midwest, South, Southwest, and Pacific Northwest.
To find the closest 7 Brew stand, visit the 7 Brew locator for the full location guide.
Frequently Asked Questions
What is 7 Brew Flavor Madness?
It is 7 Brew’s annual March sweepstakes. Customers scan a QR code at the drive-thru every day to play a free scratch-off game and win instant prizes or a Ford Bronco.
How do I scan the QR code?
Drive to any 7 Brew stand. Open your phone camera and point it at the QR code on the digital drive-thru board. Tap the link that appears. The game loads immediately.
Do I need to buy something to play?
No. No purchase is required. You can also enter by mail. Full entry details are at 7brew.com/brewmadness.
How many times can I play each day?
Once per calendar day. The game resets every 24 hours. Play all 31 days in March and earn up to 31 entries for the Ford Bronco drawing.
What is the grand prize?
Three Ford Bronco Wildtraks. One winner per vehicle. Every daily play earns one entry into the grand prize drawing.
When does Brew Madness end?
March 31, 2026, at 11:59 PM Central Time. No entries are accepted after that date.
Final Thoughts
7 Brew Brew Madness 2026 is worth playing every single day this March. Three Ford Broncos. Arcade games. Free drinks. Merch. And all it takes is a 30-second QR code scan.
Join 7 Brew Rewards before your first play so prizes load to your account automatically.